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Basic marketing : a marketing strategy planning approach. 17th edition
- Edition
- 17th edition
- ISBN/ISSN
- 9780071281041
- Collation
- xxxxvii, 758hlm : ind : il : tab : 28cm. Bibl
- Series Title
- -
- Call Number
- 658.822 PER b 1th.ed
- Edition
- 17th edition
- ISBN/ISSN
- 9780071281041
- Collation
- xxxxvii, 758hlm : ind : il : tab : 28cm. Bibl
- Series Title
- -
- Call Number
- 658.822 PER b 1th.ed
Essentials of marketing : a marketing strategy planning approach. -- 13th edi…
This book is about marketing and marketing planning. Marketing strategy planning is about figuring out how to do a superior job of satisfaying customers. Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
- Edition
- 13th edition
- ISBN/ISSN
- 9780078028885
- Collation
- xl, 640hlm : ind : il : tab : 28cm. Bibl
- Series Title
- -
- Call Number
- 658.8 PER e-1
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Found 2 from your keywords: author=E. Jerome McCarthy
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