Because of its history of innovation, the developed world will always have a distinctadvantage over the developing world when it comes to innovation. But in India Inside, the authors show how India is already turning this assumption on its head-often in ways invisible to consumers in the developed word. This book illuminates Indian companies growing ability to innovate by conjuring up consumer offerings that are low-cost, compact, efficient, and robust, even in the face of harsh environmentla conditions. Tata Motor's Nano car, GE's portable electrocardiograph, India's mobile telephone industry-these are just a few examples. A Key force behind such successes, the authors say, is frugal engineering" - the uniquely Indian ability to make the best of problematic situations and invent solutions using limited resources