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Essentials of marketing : a marketing strategy planning approach. -- 13th edition

Perreault, William D. (Jr) - Personal Name
Joseph P. Cannon - Personal Name
E. Jerome McCarthy - Personal Name

This book is about marketing and marketing planning. Marketing strategy planning is about figuring out how to do a superior job of satisfaying customers. Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

Availability

My Library 658.8 PER e-1

11369-2017

Available

Detail Information

Series Title	-
Call Number	658.8 PER e-1
Publisher	McGraw-Hill/Irwin : New York., 2012
Collation	xl, 640hlm : ind : il : tab : 28cm. Bibl
Language	English
ISBN/ISSN	9780078028885
Classification	658.8
Content Type	-

Media Type	-
Carrier Type	-
Edition	13th edition
Subject(s)	MARKETING
Specific Detail Info	-
Statement of Responsibility	-

Other version/related

No other version available

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