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Pengaruh produk kualitas layanan dan promosi terhadap keputusan pembelian di The Sweet Honeymoon Edding Planner & M

Maria Widyastuti - Saputra, Yudha Anugrah (0521023)
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Analisis faktor-faktor yang mempengaruhi konsumen dalam melakukan brandswitching pada handphone merek lain ke handphone merek Apple Iphone di Surabaya Timur

Thyophoida W. S. P. - Parmadi, Praditya (09110032)
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Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian sepeda motor Yamaha konsumen di Surabaya Timur

Maria Widyastuti - Saputra, Yudha Anugrah (0521023)
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Analisis SWOT sebagai dasar penetapan strategi pemasaran (studi kasus di Restaurant La Rucola Surabaya)

Bruno Hami - MANAI, RHODHIS CLEVERO (09110034)
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Perilaku Konsumen & Strategi Pemasaran. Buku 1. Edisi 9

PETER, J. PAUL - Olson, Jerry C. - Dwiandani, Diah Tantri
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Pemasaran Strategis. Jilid 1. Edisi Keempat--David W.Cravens, terj. Lina Salim

Cravens, David W.
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Perilaku Konsumen; konsep dan implikasi untuk strategi dan penelitian pemasaran--Nugroho J.Setiadi

Setiadi, Nugroho J.
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